When you win an award for your book, product or service, it is an exciting experience full of potential to increase sales and acknowledgement within your industry.
Here are some benefits of winning an award courtesy of the Jenkins Group:
- Increases credibility
- Increases visibility
- Gives you new material for press releases, brochures and other marketing collateral
- Renews enthusiasm of sales and marketing team
- Use of logo and stickers on books and promotional material
So how can you use this honor to your advantage and how can you put your new stickers and logo to use? Use your award honor on:
- Press releases
- Book covers
- Press kit covers
- Catalogs, brochures, post cards, flyers, book marks, other materials
And don't forget to place the logo on your:
- Web site
- in your signature line
- on your business card
If you are scheduled to do an interview mention you have been selected as a recipient of a special award and make sure when your team makes a sales call, he/she refers to your award winning honor.
Who knows, you may be the next recipient or alumni with a show on PBS. Dewey Doo-It did it, you can too!
Regards,
Tara Paterson
No comments:
Post a Comment